Alassio is one of the most famous holiday centers located on the coast of the western Ligurian Riviera between the sea and the hills, with a beautiful green bay that opens onto the sea and is known since Roman times for the transit along the Via Julia Augusta that winds behind him.

The city lies with its Mediterranean-style houses at the foot of the two heads, that of Capo Mele, for those coming from France to the west and that of S. Croce in the east heading towards Genoa.

The climate is certainly the key to reading the tourist history of the whole territory: the coastal and the hilly strip are exposed at noon, a crown of mountains protects it from northern winds and therefore the town enjoys the typical Mediterranean maritime climate, pleasant and mild.

The Roman road that winds in the hills connects Alassio to Albenga, offering the opportunity to admire artifacts from Roman times, and a first plant, the subject of an end restoration in the 1960s, of the Church of Sant'Anna ai Monti, a primitive parish church erected around the year 1000.

But the most important attraction of Alassio is certainly his Muretto, created in the mid-50s by a local painter, a simple wall that had to house tiles decorated by famous people in culture, music, sport and art. The first was laid by the American writer Ernest Hemingway and since then the tradition continues that is renewed and continues every year.

In fact, even today, Alassio's worldly life has its center in the “wall” of Via Dante and welcomes tourists and girls who participate in the competition “Miss Muretto” beauty at the end of August, in the tourist pearl with its play of lights and colors, the clear sea and its golden beaches.