Positano Amalfi Coast, where the so-called “Positano fashion” is born

It was in Positano, in the early 1950s, that the bikini began to be lucky among the VIPs who attended the beaches of Fornillo and Laurito. Fashion hasn't passed and world-sized VIPs keep coming to buy this lucky and now classic garment.

Fashion attracts them, but also the fabulous location of the famous pearl of the Amalfi coast, stuck between the rough wall of a mountain and the sea, blue and dotted with lonely rocks. The wall is attached, almost 'hanging', colourful houses that create a surreal atmosphere.

In Positano you come for shopping - its streets, even the most lost ones, are full of shops and shops of various types and real high fashion boutiques. Here the so-called “Positano fashion” is born, i.e. sarong, swimwear, skirts, shirts — all very colorful and almost all handmade. In many of the local craft stores you can try to deal with prices to avoid spending a wealth.

Equipped with a swimsuit (strictly made in Positano), you can swim. Among the most famous beaches in Positano are Arienso, Laurito and Fornillo.

Being in the immediate vicinity of the city they are very popular with tourists, but they certainly deserve a short stop. Also because Positano is very small and can be visited, quietly, in half a day. The bathroom would therefore complete the day perfectly. It would be fabulous in the evening when all the restaurants, bars, ice cream parlors turn on the lights and start the evening.

Among some practical advice is always to avoid Positano in high season, when finding a parking space becomes an opera. Instead, taste fish and limoncello that has nothing to do with what you drink from bottles purchased in supermarkets.

The limoncello of Positano has a divine taste thanks to the quality of the lemons of the Amalfi coast, which are also used for the production of bath salts, soaps and fragrances