Pick up designer favourites on Via dei Condotti, then join the style mavens in cool concept store TAD. Nearby, Via del Corso is packed with high-street clothing stores.
For something a tad more retro, head to Via del Governo Vecchio for vintage leather jackets and 60s accessories.
Mellow Via Margutta is filled with galleries displaying contemporary works of art, plus a few antique shops. Campo de' Fiori's daily flower and food market harks back to the days of the Renaissance.
Head to Piazza di Testaccio for a more rugged, colourful flavour with local characters haggling over seasonal fruit and vegetables. Rise with the sparrows to snare antique bargains alongside fashionistas at Porta Portese flea market on a Sunday morning.
Self-service is frowned upon in boutiques and independent shops and it is customary to let shop assistants know if you wish to browse. Shops are open Tuesday to Saturday from 10am till 7.30pm, plus Monday 4pm-7.30pm. Most of those in the centre do not close for lunch but outside of the main drag expect a lengthy mid-afternoon siesta.